3 Instagram Tips for Your Business

If your business is struggling through COVID or wants to keep up the momentum of your business, social media- specifically IG is the answer! Many restaurants and shops have been promoting and updating their customers through the use of Instagram. This platform is a visual platform that brings together all kinds of communities. You can even follow other local businesses and create connections and networks! Here are some Instagram Business Tips!

Create a theme or look for your brand

Instagram is a visual platform with photos and videos. Do your research and check out other accounts that may be similar to yours. Do you have a restaurant? Check out how different brands and accounts market themselves. Do they focus on clear, high-quality photos? Do they make their content and create posters? Do they focus on videos d fun posts? All of this research will help you develop a look and vision for your account. It is crucial to create a consistent look or tone to your account to bring in followers. Remember that your goal is to grow your business, and social media is a great way to do so!

Use Hashtags!

Many Instagram accounts often do not take advantage of hashtags. These tags allow other users to see or find your account. If you are a restaurant in Anaheim California, for example, you could use these hashtags: #anaheimfood #anaheimeats #anaheimrestaurant #socalfood #oceats
These hashtags are click on and used by users and help potential customers and followers find your account. Use these hashtags in every post to boost your chances of being discovered and followed! Another smart thing to do is create your unique hashtag so that customers can also start using it. For example, if you are a clothing business in Phoenix, create your hashtag. Example: PhxShop
This hashtag can be original to your shop and can be something fun you and your customers can use.

Host giveaways or special offers for online customers

Many accounts gain more followers by hosting give-aways that require your followers to tag other followers or friends. This creates exposure for your brand and can bring you more followers. You can also reward loyal followers by giving them offer codes or discounts to your business! This works like this: Let’s say you are giving away a $100 gift card to your business through IG. There have to be rules for the giveaway, so it’s essential to be clear.

Example: Hello, everyone! PhxShop is giving away a $100 gift card to our store! To participate in the giveaway, you MUST be following PhxShop and tag as many friends below in the comments! The winner will be chosen at random! The more friends you tag, the higher your chances will be!

We hope that these Instagram business tips have helped and remember to do your research, and anything is possible if you look into it. Your business matters and can succeed and do better with the help of social media. It’s a free platform that can help boost your following!